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REPRINT SERIES California Management Review grocery shoppers belong to two or more loyalty programs, 15 percent of con-sumers are enrolled in at least three programs, and 4 percent are members of either four or five loyalty programs.6 One explanation for the lack of success of many loyalty programs is the extent to which consumers are members of multi-ple loyalty programs. Loyalty programs USA - Best American Loyalty programs 2019
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Winners and Losers: Segmenting a Casino Loyalty Programme Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the ... Service climate and customer satisfaction in a casino hotel ... The purpose of this study is to apply a service management framework to the study of casino hotels and introduce an exploratory research case study that provides a preliminary investigation into the relationship between dimensions of service climate and customer satisfaction in a casino property. Gaming and Casino Operations Management | Open Access ...
Loyalty Programmes: Current Knowledge and Research ...